Recipients can easily get distracted by As that look like Cs, or say, the use of a fun, playful web font within a professional email with a serious message. Worse still, when your font is off, readership and understanding will fall off as well. Here, we can see that factors like punctuation and color choice play a significant role as well. Take, for example, poor Ralph and Joe, who made an unfortunate font choice for their masonry company. There are certain web safe fonts that you want to keep in mind if you want to keep readers from thinking “What the…?” So when things look a little off, or simply don’t line up with your message and overall brand image, your prospects will notice. The typeface you choose has a personality and conveys a message all its own. Fonts come in all kinds of different styles and sizes, and the way letters are displayed across email clients – including shape and spacing – can all have an impact on your reader. When choosing the font you use in your brand’s email campaigns, there are a few things to take note of. Today we’re talking about font selection as it relates to email marketing. Your font can support a certain theme, contribute to the overall feeling and personality of a piece and can seriously make or break your messaging. Even font style and font size make a huge difference in how consumers perceive your brand. And you may be surprised to learn that even the most well-known and seemingly thoughtful brands are guilty of this offense.Ĭhoice of web font makes a huge difference, particularly when used for digital marketing on the web and in email, company newsletter and visual design. Giggles aside, this is just one of the more ~appropriate~ examples of bad font choices.
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